17 Jun Will AI Replace Product Photography? A Creative’s Take on the Future of Stop Motion and Video
A few days ago, I found myself in a conversation with a fellow photographer. We were talking about the future of brand and product photography — a topic that’s hard to avoid these days. At one point, he said something that stuck with me:
“In a year, AI will replace all the video and stop-motion work we do today.”
It wasn’t the first time I’d heard that kind of prediction. And honestly, it might be true in some ways. AI is progressing at lightning speed. From instant background removal to generative video, the tools we once mastered over years can now be mimicked in seconds.
But is that the full picture?
As someone who has spent years crafting product stories through photography, stop-motion, and video, I’ve come to believe that what truly connects people to visuals isn’t just technical perfection — it’s emotion, storytelling, and the human touch.
AI might be able to generate images. But can it feel the texture of a croissant you just pulled from the oven? Can it understand the subtle tension in a perfectly lit frame? Can it turn a simple bottle of sparkling soda into a character with personality and charm?
That’s the difference.
Product photography — especially stop-motion and video — is not just about making things look good. It’s about giving them life. It’s about creating moments that grab attention and spark emotion, even for a split second.
I don’t doubt that AI will become part of our toolkit. I already use some of it. But I see it as an assistant, not a replacement. The soul of the work — the creative vision, the playful experimentation, the imperfect-but-human choices — that’s where we, as artists, still lead.
So yes, I hope in the future I’ll continue to create fun, expressive stop-motion videos like the one I just finished. I hope brands will still see the value in real hands, real eyes, and real passion behind the camera.
Because in the end, people connect with people — not pixels.
What do you think?
Yours,
Theodora
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