About me
Hello, I am Theodora,
I’m a food and beverage photographer and videographer creating clean, story-driven visuals for brands, restaurants, and makers.
My work focuses on natural light, texture, and atmosphere — imagery designed to feel intentional, honest, and elevated. I create visual content used across websites, social media, digital campaigns, and brand storytelling.
I’m based in New York / New Jersey and available for local and remote projects.
My Approach
I believe strong food visuals come from simplicity and attention to detail.
Rather than following trends, I focus on composition, light, and the quiet moments that give food and drink their character.
Whether I’m photographing a finished dish, a product, or the process behind it, my goal is to create images and video that feel natural, refined, and true to the brand.
I work calmly and collaboratively, respecting each brand’s identity and creating visuals that support how they want to be seen.
Background
My creative path began with formal training in interior and industrial design, which shaped the way I see space, balance, and composition. Over the years, photography, video, food, and art naturally came together in my work.
Greek food culture and a Mediterranean approach to ingredients and simplicity have influenced my visual language, but my work extends beyond any single cuisine. I’m drawn to honest food, thoughtful design, and storytelling that feels human rather than staged.
Alongside commercial work, I continue to create personal projects that explore food, art, and everyday rituals — work that informs and refines my professional practice.
Working Together
I collaborate with food and beverage brands that value quality, clarity, and a thoughtful visual presence. My role is to help translate products and ideas into visuals that feel cohesive, purposeful, and ready to use.
If you’re looking to elevate your brand’s visual identity or refresh your content with a calm, refined approach, I’d love to connect.
📍 Based in NY / NJ — available remotely
📩 Email: hello@greekandsimple.com
The pre-shooting
This is a really important stage that will lead us to create the best pictures and videos and promote your business goals. In this stage we are going to talk about your vision and create together the mood board, or storyboard of the project. In this stage we are going to talk about all the details (shipping products, right props and tools) that are needed for a successful shoot day.
The shooting:
This is the most fun stage of the process! You can be attending the shooting in person or remotely. By using the tethering technique you can watch real time the whole process of shooting and all the captures that you pictured coming true.
The post-shooting:
This stage includes the editing of the final products (images or video or both) and the delivery. The delivery is taking place through We transfer or similar way. I always keep a backup.
Shortlisted - Pink Lady Food Photographer of the year, 2024
I am over the top with this achievement of mine. Such a little experience and I managed to participate in the competition with my picture of Swan white chocolate cake and get shortlisted for its category Tiptree Cake Awardl Wow! What an honor!
2nd Prize - photography competition "Circles of Life", 2023
This picture won the 2nd price at the photography competition "Circles of Life", August's night at Methoni, Pieria, Greece 2023. It's so honorable for your work to be recognised by your people and being exhibited in your mother country.
Proud of
1st prize - Public digital film festival, 2008
This is how everything started for me. I made a this video to express my ideas and feelings, practicing the technique of the stop motion. With very little editing skills I managed to put this video together. I participated in the Public film festival and got 1st place. Totally unexpected price but because of this I started my journey with my camera.
My gear
Camera: Canon EOS R8, Canon EOS R, Canon EOS M50
Lens: 24-70mm f2.8 – 100mm Macro f2.8 – 50mm f1.8 – 35mm f1.8 – 22mm f.2
Light: Weeylite Ninja 400, ESDDI LED PLV-380, Neewer Ring Light Kit:18″/48cm Outer 55W 5500K
Light Diffusers: NiceFoto Parabolic Softbox 27.5 inch/70cm, Neewer 5 in 1 Portable Multi 40″x 60″/100 x 150CM, Neewer 43 Inch/110 Centimeter
Tripods: GEEKOTO 79 inches Carbon Fiber Camera Tripod Monopod with 360 Degree Ball Head (x2), Joby JB01503 GorillaPod 1K Kit, HPUSN Adjustable Backdrop Stand – 10ft x 7ft
Dolly: Sirui VSK-2 Video Survival Kit
Phone: Samsung S25 Ultra Plus
I also own a drone that helps me add some beautiful scenes on my videos!
My newest addition is a Gimbal!
I also own many types of different Backdrops and props for my photography and videos.
I always upgrate my gear and new additions might not be here, so check with me.
Did you check my portfolio, yet? Go on take a look!
Fun facts
- Favorite food to shoot – cupcakes. Favorite drink to shoot – coffee.
- First time I ate in a high end restaurant I felt the desire to learn to cook like a chef.
- I have participated as “people” in Greek production movies, just in order to be around and see how they are doing it.
- You might see my hands in my pictures a lot. Did you know that I used to be a hand model?
- As an interior designer I have designed lots of cafes, bakeries, super markets etc. First time I visited the USA I happened to go shopping in Supermarket that felt familiar even though I had never visited the USA before. The reason is that it was a design of mine from the past.
- I also like to draw. I have participated in group exhibitions with my art for more than 10 years.
- Last but It might shock you is that… I don’t think I have a favorite food. I like lots of different food but I can’t pick one as a favorite.
